We were hired to rebrand this New York based network of real estate agents. Because members are chosen for their experience and success in the field, we developed an identity with status in mind. The clean lines and elegant font engage the target audience, while the streamlined site simplifies communication with clients.
The logo invokes the New York skyline, as the center frame rotates city shots. We relied on a pared down interface, directing users towards agent profiles and an updating blog stream. The user’s experience is informed by the site’s informational components, projecting the authority of the member agents and the luxury of the NYRS brand.
Tags and business cards were printed using letterpress on cotton paper stock, to convey their attention to the details & materials